Branch Transformation (Branch Level)

Situation

The management of a regional bank requested a detailed market analysis of economic, retail banking and business banking markets for a diverse five-county area.  The bank’s management also desired a quantified understanding of the bank’s market position and comparative, competitive growth measures for branches, consumer and business markets, products and sub-markets.

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Analysis

We conducted a detailed analysis of economic, demographic, generational potential for financial products.  In it, neighborhood level economic conditions were integrated with bank market and competitive position measures for retail and business banking, branch offices, product groups and key segments. Our analysis concentrated on segments of growth and expected profitability pools.

Analysis

We conducted a detailed analysis of economic, demographic, generational potential for financial products.  In it, neighborhood level economic conditions were integrated with bank market and competitive position measures for retail and business banking, branch offices, product groups and key segments. Our analysis concentrated on segments of growth and expected profitability pools.

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Insights

We provided the bank with:

  • A detailed assessment of bank market position and performance (overall, per branch, segment, etc.) set against economics of growth, network positioning, financial projections and identification of organic growth opportunities
  • New customer acquisition strategies and tactics, including a plan to improve market positioning.
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